It is not easy to communicate science, and it is especially difficult from environmental research. Most findings we make are rather directly connected to every day lifes, and thus human wellbeing. As a consequence, people tend to assess such research based on their personal feelings, desires, and - in particular - concerns. This can lead to misunderstandings that produce even stronger opinions and are hence even more difficult to solve.
We environmental researchers seem to react with avoidance: before we do something wrong, we do not do anything at all in terms of communicating our science. Thomas Backhaus and I wrote an Editorial in Integrated Environmental Assessment and Management (IEAM)
on "Communicating environmental science to the general public"
, where we shortly analyse this situation and the associated problems and try to encourage our colleagues to anyway take on the challenge.